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The popularity of social media sites like Twitter and Facebook has grown exponentially in recent years. Wikipedia estimates that 1. 5 billion people use social Media websites. This speaks of the enormous power of social sites in terms of its reach.

It has become possible to keep track of friends and their activities on these social media sites. For example, If Jack is dating Jill, they can post their status on Facebook informing their mutual friends. If they break up with each other, they can post an update informing their friends. A person holding the seminar can send a tweet to his followers on Twitter if there is a change in schedule. This way of communicating has made the entire process of communication fun.

It is no wonder that large corporations have begun taking notice of social networking sites. They are actively utilizing the power of social sites to communicate with their customers. It is easy to spot a dedicated group for a particular product or a brand. The raw power of social sites can be gauged from the fact a simple application on Facebook can become viral and reach millions of users in no time. Which other medium can boast of such power in terms of reach and effectiveness?

Social networking sites have become integral part of social life. It does not matter if a person is a customer, producer or a marketer. If he is not using social site he is risking losing his business to his competitor.

Marketers have begun using the social sites to broadcast their message. It is a goldmine waiting to be tapped. Not only it has the power to build instant brand recognition but it can be a fertile ground for acquiring highly targeted customers in shortest possible time.

Large corporations are not behind either. Dell Corporation successfully utilized Twitter to promote its promotional campaigns. The company created a special offer exclusively for Twitter users. It is believed that Dell Corporation was able to generate revenues to the tune of $ 10 million from Twitter alone. This example demonstrates the viral power of social sites which can catapult a brand into top league in no time.

There is much more scope for innovation in the technological interface of social networking sites. As the technology progresses we may witness the complete integration of various applications within social networking sites.

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Myspace is one of the largest social networking website, its based are in California and has employs 1,000 employees that work to make Myspace and Features of Myspace effective. The origin of Myspace domain is a site owned by YourZcom, Inc although it is a big competition on different social networking sites they never intend go down because of outstanding features of Myspace.

In the year 2007 and 2008 they redesigned most of their feature in their site, in layout and its function. This is the best place to update status and other Myspace applications. Myspace won’t be pulled down to the bottom ranking because of Interesting features of Myspace.

Top five best features of Myspace:

o Bulletins – this were most recent posts are posted by the user’s contacts or friends. Contact and friend’s details are also found in this section so you can be more updated with social friends.

o MyspaceIM – this works as an instant messenger created to communicate with friends. If both user and friend is online, they can chat using the IM with no worries of getting individual email addresses. The IM will indicate if one or more friends are available to chat. This tool can also deliver notifications like new messages, new friends’ request, and new comments.

o Myspace Mobile – This tool will allow a user to be updated even without an access to individual computers. A user can keep track of the Myspace account via Cellular phones. Carriers like AT&T, Vodafone and Roger Wireless features Myspace.

o Myspace forums – Myspace itself wanted to interact with Myspace users to know feedback, comments, opinions and ideas. This is a good tool that will allow user and Myspace admin to talk about new updates and upgrades with the account.

o Myspace news – This is a tool where mostly new news can be voted and display RSS feed. Users are allowed in this section. This has started in year 2007 and continues to move up every year.

There is now targeted advertising on Myspace that should interest various businesses.

Myspace is now facing a big challenge because of several social media sites that have been recently added. No matter how hard and challenging the competition is among the sites, Myspace will continue and stay on this competition to make new and old clients enjoy and challenged as well with new upcoming improvements. New applications, new interesting features, and more site upgrades with Myspace in the years to come.

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What is your social media strategy for your business? Do you have one? Well in today’s day and age social media sites are the in thing and they are not going away. After browsing a few polls online, I came to the conclusion that the average person spends about 2 hours a day on social media websites. This is valuable time you could be marketing to these people!

With social media websites leading the way on the internet today, how could a business ignore their marketing potential? Some of the most visited sites on the internet are social networking sites. Myspace and Twitter rank in the top twenty of most visited sites online. While Google is ranked number one in most traffic, Facebook is right up there in second place.  You need a strategy for Facebook and the others.

How many social media networks should you join? Well the answer to that question only lies with you and your business. How many people or resources you are going to dedicate to this marketing strategy might help you answer this question. Start out small and you can always add more later on.

When you have signed up for each social media site that you have planned to, you are ready to place links on your own website. When clients or visitors see that you are also on the same social network as them, they will want to add you.

You may have come across websites that are useful to you in the past, but then you forget about them. But maybe they would visit your website more if they new about the updates on a regular basis. You can post what’s new with your business or website on a daily basis on the social network sites.

Daily updates are an important part to your social media strategy. Remind your friends and followers why they added you to their friend list. You can remind them of upcoming sales or just the newest member to the sales team. Whatever it is that keeps them interested in your site.

Groups and Discussions are also great tools on social media websites. Feedback is always a great way to improve your operation and sales. Now you have your own forum to get this valuable information. You can also build relationships and create a more loyal customer.

Many of the social networking sites now have ads for sale. If you have the extra money for this kind of advertising, your ads could be seen by many. However, if you just follow our advice that we have given you, you will have the start to a great social media strategy.

Posted under Online Business